Willo Perron for NO GA
Nordiska Galleriet (NO GA), one of the world’s leading destinations for design, introduces its first collaboration with renowned creative director and designer Willo Perron. Launching in spring 2025, the collection by NO GA introduces a series of Modular Tables and Porthole Mirrors designed to be combined and reconfigured in multiple ways.“I’ve always loved the idea of modularity,” Willo Perron shares. “It’s not about committing to a huge system upfront—it’s about starting with one item that feels right and letting it evolve with your life. I also love the idea of a piece of furniture growing with someone over time.”
Willo Perron, a Montreal-born creative force, has shaped the cultural zeitgeist for over two decades. After founding Willo Perron and Associates in California, he revolutionized artist creative direction, designing iconic shows and world tours for artists such as Beyoncé, Rihanna, and Drake. His multidisciplinary expertise extends to fashion shows for Alexander Wang and Chanel, Grammy-winning album designs, and even retail spaces for brands like Skims and Stüssy.
“Most of my designs start from identifying something that’s missing—either in a project or in my own life,” Perron explains. “For instance, I’ve always found coffee tables problematic. If you change your couch or have a modular setup, a standard coffee table often becomes obsolete. The idea behind the collection came from wanting something modular that could adapt as you move or reconfigure your space.”
The collection will debut in March with an installation at the acclaimed We Are Ona pop-up during MATTER and SHAPE. The collection will also be shown at a dedicated stand at the salon. This collaboration reaffirms NO GA’s legacy as one of the world’s foremost destinations for design and its mission to bring new designs to life by collaborating directly with creatives.
“Willo Perron is one of the most significant creatives today, exploring how we want to live now and in the future,” says Axel Soderberg, CEO of Nordiska Galleriet. “The idea of this collection evolving over time fits well with our commitment to timelessness, and our aim to attract a younger generation to design.”
The Willo Perron for NO GA collection will be available for purchase at Nordiska Galleriet stores and at no-ga.com in Europe starting March 7, 2025. In the US the collection will be available through Basic Space. The Porthole Mirrors and Modular Tables come in five different colors, white, anthracite, brown, red, and green.